Bee Cheng Hiang Hup Chong Foodstuff Sdn Bhd

Established since 1933, Bee Cheng Hiang deals with barbecue meat products *non-halal) in several countries across the globe. As the market leader in the barbecue meat industry, we consistently ensure high quality standards in nutrition and hygiene. We also continually invest in product research and technology innovation in order to gain and maintain our competitive advantage. Our bakkwa boasts the highest quality of meat and it contain the best natural ingredients with no added MSG, preservative and artificial flavoring. 

Today, with 366 outlets in 11 territories, we are committed to our mission to be the best at helping people experience and share enjoyable moments in everyday life. 

 

The Heritage

Bee Cheng Hiang started in Singapore in 1933, where an enterprising street hawker peddled the streets of Chinatown selling freshly barbecued meat. Business was especially brisk during festive seasons for this high quality traditional delicacy, which Mr Teo Swee Ee introduced as 'Bakkwa'.

Through his passion for calligraphy and divination, he created the Bee Cheng Hiang brand name, 美珍香.

Our Corporate Vision and Mission

Vision

To be Asia's leading food company; providing quality products and services to the global market.

Mission

To be the leader in the retailing, franchising and distribution of Bakkwa. We shall work relentlessly towards our corporate vision to be Asia's leading food company in the international arena.

Bee Cheng Hiang Around The World

Bee Cheng Hiang has since grown to 366 retail outlets across 11 territories, maintaining its position as the market leader in Singapore's barbecue meat industry.

- Attractive remuneration package
- Yearly increment and performance bonus
- Attractive compensation and benefits
- Outstanding career development opportunity
- 5 working days
- Casual dress code
- Fun, friendly atmosphere