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Digital Marketing Executive

Sales and marketing
Full-time
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Damansara Perdana, Selangor

About The Job

 
The Digital Marketing Executive is responsible for setting up, implementing and managing the overall company's digital marketing strategy. As digital marketing strategies and executions are extremely important to the company's success, this role will play a crucial role in achieving the business goals and objectives. 

In this role, you are responsible for all digital channels’ performance with opportunities to learn and grow your skills set. The candidate who exceeds expectation within a period of 12 months will be placed in a managerial training programme. 

The ability to run analytics via HubSpot and administer HubSpot on a daily basis is essential to this position. Worry not if you are not an expert, as training on HubSpot will be provided. 

Primary Responsibilities 
  • Work on the strategy, execution, management and monitoring of all digital marketing, lead management and social media initiatives.

  • Coordinate and manage internal team (marketing, content and lead management), supporting agencies and vendors.

  • Understand and own the digital analytics and reporting; to set effective KPI targets toward ensuring the delivery of campaign is consistent, effective & customer focused, deliver analysis report to track program/project performance & cost-effectiveness, and provide recommendation for enhancement.

  • Work with content and communication team to develop campaign communication plan for acquisition, conversion & retention across all channels.

  • Work with lead management team to ensure all communication materials are up to date and monitor communication channel performance.

Job Requirements

 
  • Excellent English language proficiency; good proficiency in Mandarin language is a bonus. 
  • Profound leadership skills with a sense of ownership and pride in your performance and its impact on company’s success. 
  • Analytical thinking with a can-do, problem-solving attitude and a depth of knowledge in digital analytics, campaign tracking, and ROI metrics. 
  • Knowledge of direct marketing, market segmentation, marketing research, understanding the customer, process improvement, initiative, planning, and financial skills. 
  • Excellent project management and communication skills. 
  • At least 1 year of experience in digital marketing.
  • At least 1 year of experience in developing and implementing digital marketing strategies. 
  • At least 1 year of hands on experience with SEO/SEM, Google Analytics. 
  • Good knowledge and experience with CRM/marketing automation software and best practices. 

Our Culture

OUR PERKS AND CULTURE

We offer generous perks and benefits but to top it off, we are defined by our inclusive environment that encourages personal growth, development, and progression. 

ELS Malaysia provides a supportive and culturally-rich working environment at our offices and centres. We are committed to providing personal and professional development opportunities for our team members.
 
We are looking for people who are committed to education. Join us, and share our goal of providing students with an outstanding cultural and linguistic learning experience. 

WHO WE ARE AND WHAT WE DO

 
ELS Language Centres specialises in delivering English language training to prepare students for success in their tertiary studies and careers. ELS Malaysia has more than 25 years of experience in teaching English to local and international students while its franchisor, ELS USA, celebrated its 55th anniversary this year.  With over 150,000 CIEP graduates from its internationally recognised Certified Intensive English Programme, ELS Malaysia has played a leading role in advancing the quality of English among students from over 50 countries.

As an institution dedicated to quality education and unique learning experiences, ELS Malaysia prides itself on employing a student-focused team who are results-oriented and driven to provide the best level of service to our clients. 
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