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TRADE MARKETING EXECUTIVE

Sales and marketing
Full-time
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Bukit Bintang, Kuala Lumpur

About The Job

Main Accountabilities include:
Drive Company's Vision "Provide the best eyecare solution to our customers" at the Point of Sale (POS)
  • Maximize off take on company brands through developing best in class Point of Sales Material (POSM) with Marketing Team, Sales Manager & Sales Team.
  • Accurately forecast POSM, GWP and any other special packs for all areas of the sector.
  • Develop & deliver necessary trainings for optical retailer staff on product knowledge and selling skills.

Launch Support 
  • Plan in coordination with Marketing and Sales the support for all new launches.
  • Develop sales presenters & roadshows for partners' sales teams whenever needed.
  • Conduct periodically trade visit to assess new launches implantation in key markets.
  • Assess launch success & prepare closing report for major launches.

Yearly Promotions Planning / Management
  • Develop yearly promotional plan on brand level & country level in line with brand guidelines.
  • Align retailers and our sales team feedback & suggestions.
  • Present to General Manager yearly promotional plan for approval.
  • Align finance on promotional cost by promotion & all related charges.
  • Develop with Trade Marketing packaging artwork once plan is approved.
  • Produce & ship promotional packaging to all markets within agreed timelines.
  • Ensure packaging quality is always best in class.
  • Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.

Promotions Evaluation 
  • Pre & post promotion evaluation through: estimated ROI, IMS figures, Sales Manager & market feedback as well as market data readings when applicable.
  • Work closely with Finance to validate all promotions for future planning and efficient achievements.

Functional Coordination
  • Consult with other functions internally (Sales Manager, Supply Chain, Marketing & Finance) as well as externally (Agencies, Key Accounts & Retailers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
  • Conduct market visits in coordination with General Manager & Marketing Team Requirements.

Job Requirements

Requirements:
  • 2-3 years of experience in Trade Marketing in FMCG industry
  • Excellent verbal and written communication skills in English & Mandarin (outgoing personality)
  • Experience of project management against set deliveries
  • Ability to prioritize and organize workloads independently when required
  • Team Player and the ability to work across different multi-media platforms and departments
  • To set own priorities in line with business needs and work constructively within the team and on your own initiative
  • Ability to problem solve and 'make things happen'
  • Attention to detail
  • Website Management
  • Event Management
  • Willingness to learn and develop with the role
  • Fresh Graduated are encourage to apply 

If you have the passion in this job, kindly apply online or email to [email protected] with your latest CV including:
  • Current salary
  • Expected salary
  • Notice period
  • Reason for leaving
  • Latest photograph (Must)

We regret that only short listed candidates will be notified.

Our Culture

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To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers & retailers expectations. This opportunity is with one of the leading local distributor in eyewear industry and you will have an amazing career prospects.

For more company information, please visit https://www.facebook.com/eyetrendymy 

SIN KWANG OPTICAL (M) SDN BHD

Established in 1954, Sin Kwang Group was founded with the humble goal of providing quality and trustworthy optical solutions. The Company expanded steadily with the distribution of many reputable eyewear brands, with a network of retail and distribution channels. Today, Sin Kwang Group is a reputable distributor of leading international eyewear brands in Malaysia, with presence in Singapore and Indonesia.
 

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