Digital Marketing Assistant Manager / Manager
BIMA Malaysia
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RM 3500 - RM 5500
KL Sentral
Full-Time
Job Description
Digital Marketing Assistant Manager/ Manager will be part of BIMA Malaysia’s leadership team. Responsible to develop, employ and manage marketing (digital) strategy to drive brand awareness and customer acquisition. The person in this role will manage a range of digital media, including but not limited to official website, social media channels and search engines, and concurrently ensuring that content and design are aligned with business objectives.
If you are a digital native, enjoy developing clutter breaking campaigns and more importantly running them across different digital channels while optimizing them to get the best ROI, we would love to have you on our team.
RESPONSIBILITIES
Marketing Strategy & Creative
- Define marketing strategy - key focus areas for brand, best ways to drive leads / traffic through our website and other channels to sign up customers, budget allocation by channel
- Develop simple creative campaigns or adapt existing global campaigns to fit needs of local markets (digital and off-line); Able to partner with creative freelancers/ agencies for large campaigns
Customer Engagement & Acquisition
- Launch lead generation and customer engagement campaigns through through digital channels (social media, affiliate, email marketing and others).
- Plan marketing budgets and review performance of all channels, while working closely with global team to ensure digital buy ad performance met the business expected ROI
- Improvise on campaigns through regular analysis, optimization tests, using A/B or multivariate methods.
- Up-to-date on digital/ social media trends. Set best practices for the use of social media and chat platforms (Facebook, Instagram, Twitter, WhatsApp and Facebook Messenger) to engage and educate customers and to ensure their efficient use as customer care tools
Other: Support/ lead other initiatives to grow the BIMA business in Malaysia
Job Requirements
The essentials for the job
- Bachelor’s Degree in Marketing or other relevant major.
- Min. 5 years of marketing experience
- Extensive digital marketing experience
- Experience in paid advertising on Facebook, Google, YouTube
- Experience in affiliate marketing campaigns
- Knowledge of HTML/JavaScript, SEO, Google AdWords, Google Analytics, Microsoft Office (Word, PowerPoint, Excel).
- Right Attitude - Resourceful problem solver with initiative to resolve issues and blockers. We need self-starters with can do attitude
- Organized, Able to work with autonomy and minimal supervision
- Good command in written and spoken English & Bahasa Malaysia
Great to have:
- 1-2 years of Brand Marketing Experience
- Basic Adobe Photoshop and Illustrator
Additional Info
Experience Level
1 - 7 Years of Experience
Job Specialisation
General Sales, Key Account / Relationship Management, Telesales / Telemarketing
Company Profile
BIMA Malaysia
BIMA is a fast-growing global digital health and insurance company, committed to ensuring access to vital health and financial services for billions of under-served families around the globe. In 10 years, we have built a customer base of over 25 million users across Asia and Africa and has been recognized as a leader in innovation and inclusion.
BIMA uses disruptive mobile technologies to improve access to health and financial information and services for millions of our customers, from world-class standards of primary care, specialist care, proactive prevention and disease management programmes, through to critical life and hospital services insurances – that all go towards protecting the future of every family
Please visit www.bimamobile.com to learn more about BIMA, our team and the success and impact we’ve had so far. Also check out what others think about BIMA, such as:
- Awards e.g. MasterCard Foundation Global Prize, Mondato Asia Social Impact Awards, Africa Business Awards and the FT Transformational Business Award
- Global media coverage e.g. CNBC, The Economist, Wired, Financial Times, The Guardian
- Industry rankings e.g. FinTech 50, 2015 Nordic Fundraising review
- Funded by Axiata & Allianz
We launched our operations in Malaysia in partnerships with Celcom, Digi, Maxis, Ipay88 this year and are looking to hire awesome people who want to work with us on enabling financial inclusion in Malaysia. We are a small team and joining at this time will enable you to take enhanced responsibility and grow quickly.
Digital Marketing Assistant Manager / Manager
BIMA MalaysiaRM 3500 - RM 5500
KL Sentral
Full-Time
This job is no longer available