Job Description

Job Requirements

• Create written content across a variety of outlets but not limited to newsletters, blog posts, interviews and white-papers
• Create & curate content for different markets i.e. SEA, North America, South America, Europe or country specific
• Create and direct newsletter creation
• Exercise research skills through research on current trends
• Themed articles and content

• Work alongside the business development team to create and review content
• Work alongside the business development team to create marketing content for campaigns

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
• Utilise Google Analytics to continually monitor the impact of marketing campaigns and optimisations to SEO etc.
• Use creativity to engineer content that are suitable and engaging for target audiences
• Manage social media profiles (Facebook, Instagram, LinkedIn*, Twitter*)
• Emphasis to be put on LinkedIn and Twitter as most business professionals utilise these two platforms the most
• Take pride and ownership in building brand equity

• Work with product development team to understand AI/ML processes
• Work with product development team to identify ways to automate content processes

• Forming leads through newsletter, social media accounts and outreach
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)

• Mentor interns to train and support team members in driving creation of content
• Work with executive team to drive marketing goals and deliberate with team members
• Deliver vision of business to support core business functions through marketing

• Native English written and verbal proficiency
• Strong copywriting abilities
• Strong personality, able to direct a team
• Able to take a stance and take ownership
• BA/BS degree or equivalent work experience
• Past experience in marketing preferred
• A portfolio of written content
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions
• Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
• Experience using products required to create newsletter
• Design experience and creation of engaging content

• Utilising Google Analytics and SEO techniques in a FMCG environment 

Additional Info