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Digital Marketing Strategist

Sales and marketing
Full-time
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Section 11, Petaling Jaya, Selangor

About The Job

You will be specializing in promoting music artists. If you have experience executing successful social media campaigns, are addicted to mastering new social media platforms and tools, have passion for music and well versed with current music trend especially local/regional, and have great instincts for what makes people like and share, we want to talk to you! 

Your job scope will include: 
  • Manage the strategy and execution of digital marketing campaigns across Google Adwords, Instagram Ads, Facebook ads, or any other online advertising platforms.
  • Work closely with the Artist & Repertoire team, Digital team, and music artists to grow and engage with our community on social media platforms including Facebook, Instagram, Youtube and Twitter, and digital music streaming platforms such as Apple Music, Spotify, Joox Music etc.
  • Manage & grow individual artists' social media accounts.
  • Identify trends and insights, measure and track the performance of all campaigns based on the insights to ensure the most efficient use of budget.
  • Generate new ideas and drive continual optimization of marketing campaigns. 
  • Convince others that your fantastic (and sometimes crazy) ideas are worth investing time and effort in.

Job Requirements

  • At least 2-3 years of relevant digital marketing experience with a successful track record in planning an integrated marketing strategy and executing campaigns such as on Google adwords and Facebook ads campaign.
  • Experienced in both creative and promotional copywriting.
  • Have strong knowledge in current marketing trends, strategy and best practices of social media platforms and contents.
  • Good with numbers and strong analytical skills.
  • Strong command of English and Bahasa Malaysia, both in written and oral communications. Knowledge in Mandarin language will be an added advantage.
  • Familiar with image creation/editing tools such as Photoshop and Illustrator.
  • Experience with simple video filming and editing is a plus.
  • Relentless in driving growth and able to embrace and tackle challenges.
  • Is creative, independent and self-motivated.

Our Culture

OUR PASSION

Life Records always promotes good music, good artist no matter the origin of the music for the music lovers throughout the world. 

ABOUT US

 Life Records is one of the pioneer local recording company in Malaysia. Life Records was incorporated in Malaysia in 1949 and it is still operating till today with a track record of more than 42 years in the music industry. On the other hand, Life Record Industries Pte Ltd was established in 1966 and Life Records Limited in Hong Kong was set up in 1960. Life Records was the first regional licensee for renowned foreign labels such as CBS, MCA and KAPP in the early 60’s. Since the early 70s, Life Records was already producing albums for famous Chinese singers like Teresa Teng, Frances Yip and many more. 

Today, Life Records reigns as the premier name in the Asian region for possessing one of the largest repertoire of Chinese or Mandarin pop, classical, folk, traditional, drama, opera and children's songs. Some of the artistes under Life’s patronage include mega artistes like Teresa Teng, Lee Yee, Yu Yar, Wong Shiau Chuin, Ching San, Cheng Kam Cheong and so much more 

Other than this, Life Records is also one of the largest distributors and licensees of Indonesian recordings of popular artistes like Letto, Seventeen, Hetty Koes Endang, Broery Marantika, Emillia Contessa, D'Lloyd, Endang S. Taurina, Rhoma Irama and many more. 

Life Records’ distribution network does not just cover Malaysia but span across the Asia regions which include Brunei, Singapore, Indonesian, Thailand, Philippines, Japan, Hong Kong and Mainland China. 

Locally in Malaysia and Singapore, Life Records takes pride in representing several top artistes like Spoon, Fahrenheit, Bumi Putra Rockers (B.P.R.), Helter Skelter, Candy, the late Abdullah Chik and not forgetting Malaysia’s premier rock group- XPDC. 

Life Records is also representing few of the up and coming local artists such as Zara Zya, Amyra Rosli, Amar Baharin, Kudien (3 Juara), Projek Pistol, Hazami, iR Radzi, and many more.


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