Job Description

• Handling digital marketing campaigns on Google Adwords, Google Display Network, and Facebook Ads for Hong Kong.
• Creating, managing, analyzing and constantly improving our online CPC, CPA, and CPI ads and landing pages
• Exploring and experimenting with new digital advertising platforms
• Having a nuanced, in-depth understanding of each product and their respective ‘ideal customer’ in order to recommend the most effective advertising idea
• Managing our website and/or app store page for optimal SEO/ASO performance
• Initiating marketing campaigns to increase leads and positive reviews through edms, promotions, advertising, partnerships, etc.

Job Requirements

• At least 2-3 years of experience in managing Google adwords and Facebook ads campaign
• Have strong knowledge in current local marketing trends, strategy and best practices
• Good with numbers, with strong analytical skills
• Familiar with data analysis on excel and/or BI tools
• Good command of English and Mandarin/Cantonese both in written and oral communications
• Familiar with image creation/editing tools such as Photoshop and Illustrator
• Basic knowledge and/or experience with landing page AB testing and heatmap analysis.
• Experience with Persuasive Copywriting is a huge plus
• Experience with SEO and ASO is a plus
• Experience with WordPress and basic HTML/CSS is a plus
• Experience with simple video filming and editing is a plus
• Is creative, independent and self-motivated

Additional Info