Job Description

• Manage and lead the Digital performance marketing team.
• Create, Monitor & Optimize Facebook / Search campaigns to drive business goals
• Create paid search campaigns based on goals and continually identify opportunities to make measurable improvements through the following components: Ad Copy, Keyword, Testing & Analysis, Bid Management & A/B testing.
• Oversee and assist with producing ad copy, creative, and develop targeting
• Maintain reporting, analyze performance, and develop action plans
• Optimize performance based on business goals (ROAS, CPA, ROI, CPL etc)
• Manage budget optimization, pacing, and forecasting
• Identify and test emerging opportunities
• Communicate with team members on campaign developments, timelines, and results
• Monitor and report on KPIs including but not limited to Click, CTR, SOV, Reach, Engagement, conversions, CPA, cost, and cost per click
• Create and review weekly/monthly performance reports
• Work closely with other teams, especially with sales team to support on pitching new business with planning, strategy, and proposal.

Job Requirements

• Min 5 years of experience managing paid search & social media ads with a proven track record of meeting/exceeding performance goals 
• In-depth understanding of key industry metrics and the ability to recognize how they might impact the business (ROAS, CPA, CPC, ROI, etc) 
• Tech savvy and comfortable using Search, social and display ad management tools (Adwords Editor, Facebook Power Editor, etc)
• SEO experience is a plus 
• Familiarity with reporting platforms, i.e. Google Analytics, DoubleClick, Facebook, etc.
• Ability to manage multiple tasks and deliver results in a fast-paced environment
•  Advanced knowledge of Excel

Company Benefits

Additional Info