Ad Traffic Specialist / Growth Hacker Needed @ Damansra Heights
Comfort Works
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RM 5000 - RM 7000
Damansara Heights
Full-Time
Job Description
CAC? CPC? LTV? ROI? Google Banners? Facebook Ads? Landing pages? A/B Testing? Do these terms get you excited?
We are seeking a Growth Hacker to join our team, focused on profitable customer acquisition and activation. The right candidate will combine analysis, research, and marketing experience to identify the right growth initiatives to tackle, help create the business case for each initiative, work with stakeholders around the business (including marketing, product, manufacturing, and engineering) to ensure effective execution, and objectively evaluate the results.
You will play a central role in supporting the marketing team, including performing regular diagnostic deep dives to identify risks and opportunities in the business, coordinating with multiple teams to collect the right data and helping set priorities coming out of these deep dives, and assisting with cross-channel customer acquisition initiatives through a mix of strategic planning, marketing analytics, and execution support.
The right candidate will love data, with expertise in using data to assess current performance and identify trends and strategic opportunities to improve customer acquisition. The candidate will also have a deep understanding of marketing, including acquisition funnels, e-commerce businesses, go-to-market strategy, and digital and non-digital channel management.
There are three primary areas of responsibility for this role:
ONE: Strategic Analysis
- Coordinate regular deep dives into our company’s performance to identify risks and opportunities across marketing, product, and customer landscape
- Translate big-picture ideas into phased plans for analysis and testing to validate hypotheses efficiently (crawl, walk, run)
- Build business cases for initiatives by estimating costs and benefits, understanding cross-functional impacts and working with stakeholders to validate estimates
- Present opportunities to rest of business to get cross-functional buy-in
TWO: Marketing Support
- Build marketing dashboards and reports to surface data at the time of acquisition to improve the efficiency of our marketing efforts
- Manage and optimize existing Adwords, Youtube, Facebook, Pinterest campaign components including – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research.
- Be a thought-leader in marketing analytics working with channel managers on data-driven initiatives to improve scale and efficiency
- Improve unit economics (LTV, CAC, etc.) and marketing effectiveness (by marketing channel, paid/organic sources)
- Partner with our Analytics specialist on improving and maintain tracking systems, identifying 3rd party platforms, and completing deep dives into marketing performance.
- Partner with Finance team on forecasting, budgeting and spend reconciliation.
THREE: Test Execution
- Analyze performance of advertising campaigns and compile internal reports & strategies to boost ROI.
- Plan on-site and off-site tests to validate strategic hypotheses
- Follow through on every part of market tests, from conception to execution to analysis, working with stakeholders as needed but ultimately taking full responsibility for every aspect of test plan
- Track and evaluate test results, leading testing meetings to ensure clear communication and sharing and learnings.
- Make recommendations on test decisions based on analysis and feedback, ensuring that test results are properly implemented into future testing & strategy.
If you are a marketer who knows how to build a funnel into a performance beast, have an intense love relationship with data-driven decisions, we want you on the team.
Job Requirements
- 2+ years of marketing, analytics, and/or strategy experience in a digital / eCommerce environment, including direct experience in channel management, conversion funnel analysis, and test execution.
- Expertise in using analytics tools (more than just basic Google Analytics experience).
- When the data starts getting sticky, you have the expertise to manipulate data sets (Excel and SQL are your best friends)
- Stalker-like attention to detail and ability to manage tasks in a fast-paced technology-oriented environment.
- Strong analytical skills and comfort breaking down and attacking open-ended problems.
- Stronghold on data analysis and data-driven decision making. In God we trust, all else must bring data.
- Familiar and passionate about industry trends and strategies
- Addicted to two things: competitive strategy games & seeing your conversions translate into $$$ (or passion for selling products online).
Company Benefits
Hybrid Working Agreements
Our collaboration days in the office are on Tuesdays, Wednesdays and Fridays. Because honestly, no one likes Monday morning traffic.
Global Presence & Mindset
Our team members are curated to reflect our global audience and their needs. Meet your international co-workers and expand your network and mindset.
NO Meetings Thursdays
"Blackout Thursdays" because we need time to focus on actual work instead of talking about "the work".
Personal Development
More than a career here. Expect to get coached, mentored and guided for personal and career growth.
Parking Allowance
RM150 monthly parking allowance for everyone. (For those who don't drive Semantan MRT Station is next to us).
Medical, Optical & Dental Benefits
Yearly coverage for outpatient, optical & dental. RM 30,000 hospitalization insurance (with covid coverage) and free RTK test kits.
Additional Info
Experience Level
4 - 7 Years of Experience
Job Specialisation
Retail Sales
Company Profile
Comfort Works
Comfort Works aims to breathe new life into all of the world’s living space. We do it by creating beautiful, handmade slipcovers that rejuvenate old and tired sofas. We are also building a company that emphasises on people over profits, prioritising culture and work environment that best benefit the ones that matter the most — our people.
Comfort Works was set up with one ultimate goal in mind – to empower homeowners to live beautifully. We are on a steadfast path to convince the world that a beautiful sofa cover is a more sustainable option than buying a new couch. In achieving this, Comfort Works aims to become the world's largest sofa cover provider by 2030.
It is our mission not to just refresh our customers’ living space, but to make them fall back in love with it. If this mission speaks to you, join our team today.
Comfort Works was set up with one ultimate goal in mind – to empower homeowners to live beautifully. We are on a steadfast path to convince the world that a beautiful sofa cover is a more sustainable option than buying a new couch. In achieving this, Comfort Works aims to become the world's largest sofa cover provider by 2030.
It is our mission not to just refresh our customers’ living space, but to make them fall back in love with it. If this mission speaks to you, join our team today.
Ad Traffic Specialist / Growth Hacker Needed @ Damansra Heights
Comfort WorksRM 5000 - RM 7000
Damansara Heights
Full-Time
This job is no longer available