Job Description

• Perform regular analysis of campaign performance and metrics to report on campaign performance 
•  To ensure working seamlessly with other marketing peers in various department, including Product, Tech, Creative and Operations 
• Identify trends and insights, and optimize spend and performance based on the insights 
• Identify and explain the market trends and consumer requirements clearly to the marketing manager 
• Clearly define reporting standards and campaign metrics; analyse and refine campaigns utilizing feedback from channel and sales to ensure campaigns are achieving successful outcomes. This includes evaluating the results of campaigns and activities to enable continuous improvement. 
• Generate new ideas and drive continual optimization of marketing campaigns. 
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
• Collaborate with regional counterparts to develop best practice marketing campaigns that underpin the goals of customer acquisition, penetration, cross-selling, revenue and branding. 
• Lead the implementation team in executing the project, managing risks, scope, schedule and cost. 

Job Requirements

•  Bachelor Degree 
• At least 2-3 years of relevant marketing experience with a successful track record in planning an integrated marketing strategy and executing campaigns.
• Experienced in both creative and promotional copywriting 
• Excellent command of English and Chinese (both written and verbal) 
• Familiar with the Malaysia market and able to draw on local nuances to design marketing activities. 
• Experience with A/B and multivariate experiments 
• Up-to-date and enthusiastic about the latest trends and best practices of social media platforms and content 
• Effective in engaging and influencing marketing and sales team members to achieve targets 
• Relentless in driving growth and able to embrace and tackle challenges 
• Proven track record of success in achieving targets on time in a rapid growth and start-up environment 
• Strong analytical skills and data-driven thinking 
• Ability to manage multiple projects simultaneously 
• Must be able to work autonomously and in cooperation with both the local team and the regional team
  
  Good to have: 
• Passionate about running / fitness 

Additional Info