Sales Engineer

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Shah Alam, Selangor

About The Job


  • Identifies current and future customer service requirements by establishing personal rapport with potential and actual customers and other persons in a position to understand service requirements . Provides product, service, or equipment technical and engineering information by answering questions and requests

  • Establishes new accounts and services accounts by identifying potential customers; planning and organizing sales call schedule

  • Prepares cost estimates by studying drawings, plans and related customer documents; consulting with engineers, architects and other professional and technical personnel

  • Determines improvements by analyzing cost-benefit ratios of equipment, supplies or service applications in customer environment; engineering or proposing changes in equipment, processes or use of materials or services

  • Gains customer acceptance by explaining or demonstrating effective design and system conceptualization

  • Submits orders by conferring with technical support staff; costing engineering changes

  • Develops customer's staff by providing technical information and training

  • Complies with the current MS IEC 62305 Standard for Lighting Protection; anticipating future legislation; advising customer on product, service or equipment adherence to requirements; advising customer on needed actions

  • Prepares sales engineering reports by collecting, analyzing and summarizing sales information and engineering and application trends

  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies

  • Contributes to sales engineering effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives

  • Contributes to team effort by accomplishing related results as needed

Your Requirements

Skills and Qualifications:

  • Problem Solving

  • Product Knowledge

  • Selling to Customer Needs

  • Software Requirements

  • Product Development

  • Presentation Skills

  • General Programming Skills

  • Technical Understanding

  • Verbal Communication

  • Requirements Analysis

  • Innovation


  • Candidates must possess at least a Degree in Engineering (Electrical/Electronic)

  • At least 2 year(s) of working experience in the related field is required for this position

  • Preferably Junior Executives specializing in Electrical Engineering/Technical//IT or equivalent

  • Independent, self-motivated, resourceful, energetic and passionate about project handling and management

  • 3 (Three) Full-Time position(s) available

  • Must possess own car, a smartphone, and IT savvy and in tune to the current industry needs

  • Positive, Passionate and Proactive personality 

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Our Culture


The people who make Tokai  are known as the Tokai Allstars, because we are dedicated to ensuring excellence in the delivery of our solutions to the Client.
The anagram for Tokai is;
T – Teamwork
O – Optimal Performance
K – Kaizen (Continuous Improvement)
A – Assurance of Quality
I – Innovative
Tokai believes that intellectual capital is critical to providing innovative solutions and, ultimately, having a positive impact in our business. Over the years, we have been fortunate to attract some of the most talented professionals in the engineering and lightning protection industry. They stay to build rewarding careers because of our entrepreneurial spirit, a commitment to our people and our clients and the high expectation for excellence. Our people are our most valuable asset – they are skilled problem solvers that believe challenges can be opportunities.


Cultures and Values

HR strategies and initiatives are streamlined to support and enhance the business performance of Tokai. HR functionalities are focused on the principles of customer service excellence, high standards of product and service quality and correlation to Tokai’s key performance measures. In fulfilling the employees’ needs the HR department has ensured that working environment are conductive, equipped with comfortable discussion rooms and a coffee bar area for in-house entertainment. In Tokai both our employees and clients are both important for our positive growth.


All our employees are entitled to a competitive remuneration package 


Tokai was founded in 1993 with the singular vision to be the preferred and leading total solution provider in the lightning, surge protection and security engineering industry. Since its inception, Tokai has grown from strength to strength winning numerous projects that has become landmarks in the nation. The first and only lightning protection company in Malaysia with the ISO 9001:2015 certification since 2001. In 2013 Tokai won the brand of the year award for the company of the Year Award. Most recently, in March 2017, Tokai was named winner of the BrandsLaureate SME Best Brands Corporate Award for our Lightning Protection System and Security Engineering Solutions. 

We have been a market leader in this industry for the past 23 years and some of our major projects nationwide include the MRT Project, Bank Negara Malaysia, Prime Ministers’ department and official residence, KL ECO CITY, Singapore High Commission, Australian Embassy, Istana Negara, KLCC PETRONAS Twin Towers, KL Tower, Brunei Embassy, Eco majestic Semenyih packages and many more.