Digital Marketing Manager

Sales and marketing
Full-time
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Petaling Jaya, Selangor, Selangor

About The Job

Responsibilities:

  • Plan and execute all web, SEO / SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Your Requirements

Requirements:

  • BS / MS degree in marketing or a related field

  • Proven working experience in digital marketing

  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimising landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Experience in setting up and optimising Google Adwords campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

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Our Culture

ABOUT US

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Help us to make MindAppz The No.1 Online Marketplace for Education solutions in the world.

Our team is growing. Join us to change the world and have fun doing it.

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