Performance Marketing Specialist

PurelyB

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RMNaNK

Kuala Lumpur

Full-Time

Job Description

Key Accountabilities:

1. Lead SEM, Social Media Marketing, and Mobile App Advertising

2. Implement and execute campaigns across paid channels - search engine optimisation, display, affiliate programs, metasearch engines and programmatic display marketing and to ensure that campaigns are aligned with the overall online revenue strategy and global marketing and brand communications plans.

3. Lead marketing analytics- formulate and institutionalize best practices for ROI measurement and optimization across marketing channels

4. Work with teams across functions in evaluating and implementing optimal marketing automation solutions from time to time

5. Analyse performance of these campaigns, identifying key success metrics, working with the Digital Analytics Team to ensure end-to-end tracking in place for ROI analysis of all activities and continously optimise and adapt campaigns and initiatives.

6. Responsible to co-ordinate campaign execution on owned properties www.purelyb.com

7. Build an optimisation strategy for www.purely.com through personalization, testing and targeting approach and execute timely as project timeline.

Job Requirements

1. A Bachelor's Degree in Marketing, Communication Design or Business Administration with a minimum of 4 years' experience of digital marketing management in an international B2C company or with a digital marketing agency.
2. Solid functional understanding and experience in managing all digital marketing tools like Google Analytics, Google Adwords, Facebook Power Editor or AdEspresso, etc

3. Familiar with Programmatic Marketing techniques, Search Engine Marketing, Affiliate Programs, Metasearch Engines etc.

4. Analytical and able to work with large amounts of data to ensure maximum ROI of marketing spent.

5. Always have a creative mindset and be on top of what is latest/new in the digital world.

6. Readiness to roll up sleeves to drive success for the team and the company.

Company Benefits

Work from Home

Lesser Commute, Lesser Stress, Better Productivity!

Fun Family Culture

Full transparency and we are open with ideas and sharing, with no hierarchy restrictions!

Healthy Lifestyle Benefits

Enjoy exclusive deals, discounts and freebies of health and wellness goods and services from our brand partners!

Additional Info

Experience Level

0 - 7 Years of Experience

Job Specialisation

Advertising & Branding, Business Development, General Sales

Company Profile

PurelyB

Our vision is to build a brighter and healthier future for all

PurelyB™ is committed to improving the lives of our customers and communities worldwide through:

Awareness, education, employment.
Preserving our cultural and herbal traditions.
Consciousness and respect for our planet.

Our Origins

PurelyB™ began as a digital content platform, providing users with guidance and motivation through inspiring articles, videos, recipes and custom-designed health programmes - all curated around leading sustainable, healthy lifestyles in Asia.

Fast forward to now, PurelyB™ has built our reach to over 6milliion users, and now offers two powerful superfood blends (PurelyB Pegaga and PurelyB Tiger Milk Mushroom) that combines Malaysia’s ancient wellness wisdom and royal rituals, with science.

Working alongside world-class doctors, medical scientists, traditional healers, and natural herbalists, we have unlocked these ancient wellness traditions to create innovative products for modern lifestyles.

We are excited to expand into more international markets, with USA being a key focus in the coming year! Come join our team and be a part of this exciting new chapter

Performance Marketing Specialist

PurelyB

RMNaNK

Kuala Lumpur

Full-Time

This job is no longer available