Job Description

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Facebook, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers. 

• Implement SEM campaigns for education websites 
• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
• Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

Job Requirements

• Proven SEM experience and success managing PPC campaigns across Google, Facebook, Instagram and Yahoo.
• Well-versed in performance marketing, conversion, lead generation and online customer acquisition.
• Up-to-date with the latest trends and best practices in search engine marketing.
• Experience with website analytics tools (e.g, Google Analytics, Facebook Business Manager, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• BS/MS degree in Marketing or a quantitative, test-driven field

Company Benefits

Additional Info